Sophie Chen
Nov 20, 2013

Most 'Great Singapore Sale' print ads failed to draw consumers: Ipsos

SINGAPORE - During the 2013 Great Singapore Sale (GSS), which took place from 31 May to 28 July, most print ads either didn’t gain high visibility or failed to leave consumers with a lasting impression, according to a study by Ipsos.

Print ads need to be simple and relevant

On an average, only 30 per cent of ads were noticed by consumers, and only 10 per cent of them were effective in terms of reach during the GSS, according to the research outfit's report, titled 'Drawing them in'.

The report, which examined 30 GSS print ads across various industries, is based on a survey conducted from 29 July to 8 August among 1,053 respondents aged 15 to 65.

With their...

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