Led by Grey Healthcare Group Australia with the support of G2 Australia and JayGrey Sydney, the win will see the agency handling the business over a three-year period.
The brief demanded a strategic campaign idea that would support the portfolio of Companion Animal Products, as well as allow the development of commanding individual product campaigns. The campaign will be delivered via multiple channels including retail, digital and professional communications.
Udo Klein, general manager of Bayer Animal Health Australia and New Zealand, said: "My team and I are excited to be working with a truly crossâ€functional agency team, a key factor which I was looking for during the agency pitch."
Elly Price (pictured), general manager of Grey Healthcare Group Australia, said: "This account requires a truly collaborative approach not only within our agency functions but also with the team of brand managers at Bayer. It’s a great example of how to operate effectively… and maintain a fun and exciting working environment."
Bayer has researched and developed products for animal health and pest control since 1919.
The brief demanded a strategic campaign idea that would support the portfolio of Companion Animal Products, as well as allow the development of commanding individual product campaigns. The campaign will be delivered via multiple channels including retail, digital and professional communications.
Udo Klein, general manager of Bayer Animal Health Australia and New Zealand, said: "My team and I are excited to be working with a truly crossâ€functional agency team, a key factor which I was looking for during the agency pitch."
Elly Price (pictured), general manager of Grey Healthcare Group Australia, said: "This account requires a truly collaborative approach not only within our agency functions but also with the team of brand managers at Bayer. It’s a great example of how to operate effectively… and maintain a fun and exciting working environment."
Bayer has researched and developed products for animal health and pest control since 1919.
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