In a new Australian campaign by Bayer Consumer Health, ‘students’ are given an open, candid lesson to destigmatise vaginal health.
WPP agency picks up key markets such as China from Dentsu and Germany and Russia from PHD.
WPP’s Mediacom held a majority of the account, along with PHD in certain markets.
Team led by MullenLowe UK beat Omnicom in pitch.
'We are focusing our energies and time on building ambitious plans for our categories and countries. Any stories to the contrary are untrue.'
J. Walter Thompson Shanghai and Bayer's Elevit helped expectant couples in China bond by letting fathers feel their babies' heartbeats.
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