Jun 21, 2023

Campaign at Cannes 2023: CMO interview with Patricia Corsi, Bayer

Campaign Asia-Pacific speaks exclusively to Bayer's global CMO Patricia Corsi on Cannes, creativity and cultivating innovation in consumer healthcare.

Oct 21, 2021

Welcome to your university lesson on thrush

In a new Australian campaign by Bayer Consumer Health, ‘students’ are given an open, candid lesson to destigmatise vaginal health.

Sep 28, 2021

Bayer consolidates global $800 million media account with MediaCom

WPP agency picks up key markets such as China from Dentsu and Germany and Russia from PHD.

Jun 8, 2021

Bayer kicks off $800 million global media review

WPP’s Mediacom held a majority of the account, along with PHD in certain markets.

Nov 19, 2019

MullenLowe Group wins global Bayer ad business

Team led by MullenLowe UK beat Omnicom in pitch.

Oct 28, 2019

Bayer strongly denies report of WPP split, global media review

'We are focusing our energies and time on building ambitious plans for our categories and countries. Any stories to the contrary are untrue.'