Babar Khan Javed
Jan 17, 2018

Google may place higher value on repeat reviews near point-of-sale

A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as tracked by Google.

A patent application filed and published by Google's researchers aims to tackle the problem of fake reviews by giving more credence to reviews by local users who visit the sales and service locations more frequently. 

According to the filing, the location-based data of a user being tracked by Google would be given primacy in authenticating and weighing the value of a review. 

The scale of the challenge in tackling fake...

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