location based marketing
Snap silently rolls out precise location targeting
Two new precision based location marketing options from Snap Inc. seek to help advertisers drive footfall.
Google may place higher value on repeat reviews near point-of-sale
A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as tracked by Google.
3 common misconceptions about location-based marketing
TIP SHEET: We look into three concerns about location-based marketing: that it gives false footfall numbers, fails to account for duplicate device impressions, and is only good for incremental sales.
TPL Holdings takes on Google Maps in Pakistan
Competing head on with Google Maps, an underdog is sending ripples through the digital ecosystem.
Blis secures US$25 million to advance location-based behavioural insights
SINGAPORE - Ad-tech provider Blis, which focuses on behavioural insights derived from location data, has raised US$25 million in funding for its next phase of growth, including a US debut.
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