location based marketing

Mar 26, 2018

Snap silently rolls out precise location targeting

Two new precision based location marketing options from Snap Inc. seek to help advertisers drive footfall.

Jan 17, 2018

Google may place higher value on repeat reviews near point-of-sale

A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as tracked by Google.

Sep 12, 2017

3 common misconceptions about location-based marketing

TIP SHEET: We look into three concerns about location-based marketing: that it gives false footfall numbers, fails to account for duplicate device impressions, and is only good for incremental sales.

Aug 22, 2017

TPL Holdings takes on Google Maps in Pakistan

Competing head on with Google Maps, an underdog is sending ripples through the digital ecosystem.

Apr 12, 2016

Blis secures US$25 million to advance location-based behavioural insights

SINGAPORE - Ad-tech provider Blis, which focuses on behavioural insights derived from location data, has raised US$25 million in funding for its next phase of growth, including a US debut.