Two new precision based location marketing options from Snap Inc. seek to help advertisers drive footfall.
A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as tracked by Google.
TIP SHEET: We look into three concerns about location-based marketing: that it gives false footfall numbers, fails to account for duplicate device impressions, and is only good for incremental sales.
Competing head on with Google Maps, an underdog is sending ripples through the digital ecosystem.
SINGAPORE - Ad-tech provider Blis, which focuses on behavioural insights derived from location data, has raised US$25 million in funding for its next phase of growth, including a US debut.
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