"Amazon is the channel, the media publisher and the retail platform, which creates an opaque environment where brands need to make strategic decisions."
The company showcased a VR-based tool for evaluating point-of-sale effectiveness yesterday in Singapore.
A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as tracked by Google.
What advertisers need to know about the law that comes into force tomorrow.
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