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Jul 8, 2019
The questions Amazon doesn't want marketers to ask
"Amazon is the channel, the media publisher and the retail platform, which creates an opaque environment where brands need to make strategic decisions."
Mar 16, 2018
Nielsen makes retail push with VR store simulation
The company showcased a VR-based tool for evaluating point-of-sale effectiveness yesterday in Singapore.
Jan 17, 2018
Google may place higher value on repeat reviews near point-of-sale
A patent filing with important marketing implications suggests that online reviews posted from locations nearer to sales and service locations will hold up longer if the reviewer continues to visit—as tracked by Google.
May 31, 2017
New China cybersecurity law impacts use of 'personal information'
What advertisers need to know about the law that comes into force tomorrow.
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