New China cybersecurity law impacts use of 'personal information'

What advertisers need to know about the law that comes into force tomorrow.

Tomorrow, the new Cybersecurity Law of the People's Republic of China “Cybersecurity Law” will come into effect. What sounds like a document targeting telecommunication or other technology companies could also have some important repercussions for advertisers.

Indeed, many provisions mention “networks” as the subjects of the new law, defining these as systems designed to collect, store, transmit, exchange and process information.

One could easily argue that the databases and platforms operated by...

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