Babar Khan Javed
Apr 10, 2018

Implications of Google's latest patent for SEO

Advertisers can learn more about how Google structures and values data based on the latest patent granted, taking action plans from SEO experts in Asia.

Advertisers need to decide the dataset queries they want products associated with and build content assets around it.

Google's latest patent award has significant implications for search engine optimisation and voice search.

Named Related Entities, the patent's primary function mirrors latent semantic indexing, in that it links search queries to primary and secondary entities or topics while relying on domain authority as the basis of relying on a data source.

The creators include several Asia-based Google SEO, search, data and AdWords experts.

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