Google commands largest audience in APAC: Comscore

In May, Google sites ranked as the most-visited property in the Asia-Pacific region, reaching 270 million unique visitors during the month, followed by Microsoft sites with 218.5 million visitors and Yahoo sites with 205 million visitors.

Baidu.com Inc. and Tencent Inc. secured the fourth and fifth most-visited positions with 177 million visitors and 174 million visitors, respectively.

In terms of engagement among the top 20 most-visited properties, Tencent Inc. ranked as the most-engaging property with visitors averaging 6.5 hours on the site during the month, consuming 716 pages of content and visiting the property an average of 39 times.

Facebook.com also witnessed strong engagement, with visitors spending 3.5 hours on the social networking site and visiting more than 21 times throughout the month.Google also led as the most-visited property in India, Indonesia, Malaysia, Singapore and Vietnam, while YahooSites attracted the most visitors in Hong Kong, Japan and Taiwan.

Microsoft Sites led the market in Australia reaching 93 per cent of online users.

Local entities topped the list in China and South Korea, with Tencent Inc. and NHN Corporation reaching the largest percentage of Internet users.

In the Philippines, Facebook.com reigned as the most-visited destination reaching 93 per cent of online users, the highest penetration of any global market for the social networking site.




Top Internet Properties in Asia-Pacific by Unique Visitors (May 2010)

Total Unique   Average Minutes   Average Pages   Average Visits
Visitors           per Visitor              per Visitor           per Visitor
(000)

Total Internet:  492,773    1,003.6    1,783   44.4

Google sites   270,017    120.7   171   18.8

Microsoft sites 218,474  122.4   55    10.2

Yahoo! Sites   204,882   151.4   204   19.6

Baidu.com Inc. 176,795  58.4    128    20.1

Tencent Inc. 174,149     394.9    716   39.4

SINA    108,454     42.8    56   9.8

Alibaba.com 107,947    73.3   139    11.9

Sohu.com Inc. 91,535    47.3     65    8.1

Facebook.com 85,825    217.5    318     21.5

NetEase.com Inc. 83,630    44.0    67    9.5

Wikimedia    80,502    13.5    13    4.3

Youku 72,477    23.5    20    5.3

Xunlei Networking 69,141    51.1    44    7.2

Tudou Sites 63,016    17.2    18     5.7

CBS Interactive     62,243    9.1    19    2.7

KU6.com  57,625    19.8    34    5.1

Amazon sites    55,306    13.3    23     3.5

Apple Inc. 51,908    5.6    7    1.7

Oak Pacific Interactive  51,460    97.8    335    9.3

Qihoo.com sites    42,705     7.0    13     8.4

Source: comScore Media Metrix