Users have complained that loss of accuracy may put off brand partners.
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.
Three ways publishers can win.
A qualitative technique to master consumer reactions?
Industry experts weigh in on whether the most recent Facebook controversy is a serious issue or merely a distraction from effective planning.
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