audience

Mar 29, 2021

The shifting sands of social context

A profound shift is underway, as users migrate away from faceless public squares and toward tighter collectives in digital settings. For marketers, this shift suggests a way through the looming problems of data privacy, writes UM's APAC chief strategy officer.

Sep 3, 2019

YouTube starts phasing out exact subscriber numbers

Users have complained that loss of accuracy may put off brand partners.

May 28, 2019

Why gender-neutral marketing may not mean equality

Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.

Nov 7, 2018

Key do's and don'ts of content marketing

IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.

Sep 17, 2018

The power of audience data for ad dollars

Three ways publishers can win.

Dec 19, 2017

BBC toolkit rates emotional impact of sponsored content

A qualitative technique to master consumer reactions?