audience
Sep 3, 2019
YouTube starts phasing out exact subscriber numbers
Users have complained that loss of accuracy may put off brand partners.
May 28, 2019
Why gender-neutral marketing may not mean equality
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
Nov 7, 2018
Key do's and don'ts of content marketing
IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.
Dec 19, 2017
BBC toolkit rates emotional impact of sponsored content
A qualitative technique to master consumer reactions?
Sep 21, 2017
Has the Facebook audience inflation issue been overblown?
Industry experts weigh in on whether the most recent Facebook controversy is a serious issue or merely a distraction from effective planning.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
