A profound shift is underway, as users migrate away from faceless public squares and toward tighter collectives in digital settings. For marketers, this shift suggests a way through the looming problems of data privacy, writes UM's APAC chief strategy officer.
Users have complained that loss of accuracy may put off brand partners.
Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.
IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.
Three ways publishers can win.
A qualitative technique to master consumer reactions?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins