Nicholas Pan
Nov 7, 2018

Key do's and don'ts of content marketing

IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.

Jack Ma is quoted as saying “It doesn’t matter if I failed. At least I passed the concept on to others. Even if I don’t succeed, someone will succeed.”  We can get caught up in looking at best practises rather than learning from mistakes made along the way and taking lessons from those valuable experiences.

Below are some shared learnings from past successes and failures when it comes to content marketing.

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