Benjamin Li
Aug 5, 2013

General Electric picks MEC for international markets, retains OMD in North America

GLOBAL - A source within GE has confirmed reports that GE has selected MEC to handle its media business in its various international markets while retaining OMD as its media agency in North America.

General Electric picks MEC for international markets, retains OMD in North America

AdWeek reported the news Friday. The other agencies that took part in the global pitch were Starcom, Aegis Media and  OMD.

The pitch was to ensure that the best agency partner was selected to ensure growth and help with the company's simplification process, the source said. “GE is a very large global company and there would be some redundancy of functions and reporting line, and therefore our goal is to find the best possible strategy to work efficiently as a start-up company”.

The source explained to Campaign Asia-Pacific that OMD handled GE’s media business in most markets two years ago, but the company opted to work with Starcom in China and other growth markets outside the United States.

It's understood that the transition will take place at the end of this year.

TBWA is GE's creative partner.

 

 

Related Articles

Just Published

6 hours ago

Mother's first H&M work is a love letter to young ...

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

6 hours ago

Lego Group invites adults to play as it launches ...

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

7 hours ago

The industry’s two-faced stance on climate change

Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.