REBRANDING EXERCISES: They all retain 'GE' in their title and keep the company monogram as their logos.
Images from a GE content campaign in partnership with BBDO Singapore and Kult Magazine. Please see the related-article link at the bottom of the page for details.
SINGAPORE - In partnership with Kult Magazine and BBDO Singapore, GE has turned to a group of artists for a content campaign that attempts to communicate the "power and wonder" of the company's products to a mainstream audience.
SHANGHAI – General Electric knows that business decision-makers are not emotionless geeks, so the company doesn't treat them that way in its marketing. In fact, as the company's China marketing lead explains in this exclusive interview, B2B does not mean 'boring to boring', and GE is taking its B2B2C approach even further.
GLOBAL - A source within GE has confirmed reports that GE has selected MEC to handle its media business in its various international markets while retaining OMD as its media agency in North America.
HONG KONG - Media agency leaders from around the region and the world have gathered here for the final leg of General Electric's (GE) global media review.
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