Oct 13, 2014

Images of GE's #badassmachines

Images from a GE content campaign in partnership with BBDO Singapore and Kult Magazine. Please see the related-article link at the bottom of the page for details.

Oct 13, 2014

GE engages artists to showcase '#badassmachines'

SINGAPORE - In partnership with Kult Magazine and BBDO Singapore, GE has turned to a group of artists for a content campaign that attempts to communicate the "power and wonder" of the company's products to a mainstream audience.

Mar 20, 2014

From geek to chic? General Electric accelerates B2B2C strategy in China

SHANGHAI – General Electric knows that business decision-makers are not emotionless geeks, so the company doesn't treat them that way in its marketing. In fact, as the company's China marketing lead explains in this exclusive interview, B2B does not mean 'boring to boring', and GE is taking its B2B2C approach even further.

Aug 5, 2013

General Electric picks MEC for international markets, retains OMD in North America

GLOBAL - A source within GE has confirmed reports that GE has selected MEC to handle its media business in its various international markets while retaining OMD as its media agency in North America.

Jul 10, 2013

Media agency heads gather in Hong Kong for final GE pitch presentations

HONG KONG - Media agency leaders from around the region and the world have gathered here for the final leg of General Electric's (GE) global media review.

Oct 15, 2012

General Electric showcases new technology to deploy weight of B2B brand in China

SHANGHAI - General Electric (GE) has invested in digital brand-experience 'showspaces' to exhibit numerous technological achievements under its 'In China for China' corporate strategy, the latest being a technology centre in Shanghai and innovation centres in Chengdu and Xi'an.