Staff Reporters
Jul 10, 2013

Media agency heads gather in Hong Kong for final GE pitch presentations

HONG KONG - Media agency leaders from around the region and the world have gathered here for the final leg of General Electric's (GE) global media review.

GE recently launched its GE Works campaign in Southeast Asia
GE recently launched its GE Works campaign in Southeast Asia

The presentations taking place over the next two days, which represent the final leg of the global pitch called in May, cover Europe, the Middle East and Asia. The selection of Hong Kong to host the presentations clearly signifies the region's importance for the global conglomerate.

All of the major networks are believed to be pitching for the business. It is understood the pitch is being managed by MediaLink. 

GE is the world's fourth-largest public company, according to the Forbes 2000 list. Its business spans electrical and energy services, aviation, healthcare, water treatment, medical imaging and finance.

The company works with a variety of media agencies, including OMD in several markets and Starcom in China.

The brand recently launched its 'GE Works' campaign in Southeast Asia through TBWA Kuala Lumpur and Starcom Malaysia.

Source:
Campaign Asia

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