Marketing News
Jenny Chan 陳詠欣
Oct 15, 2012

General Electric showcases new technology to deploy weight of B2B brand in China

SHANGHAI - General Electric (GE) has invested in digital brand-experience 'showspaces' to exhibit numerous technological achievements under its 'In China for China' corporate strategy, the latest being a technology centre in Shanghai and innovation centres in Chengdu and Xi'an.

Interactive touchscreens help communicate GE's messages

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