Byravee Iyer
Oct 19, 2016

Former Riverorchid Notch MD launches digital agency in Vietnam

Moblaze wants to help agencies and brands work out mobile strategy.

Tarun Dhawan (L)
Tarun Dhawan (L)

HO CHI MINH CITY - Tarun Dhawan, who recently left his role as MD at Riverorchid Notch, has launched a new digital agency called Moblaze in Vietnam.

The agency’s services include digital and mobile strategy, creative, social media, and media and analytics. Additionally, the firm also does SEO, CRM and loyalty work.

Moblaze's clients include media agencies in Vietnam, Cambodia and Myanmar, and the company is also exploring opportunities in Laos and Thailand.

“Riverorchid have been great, and it gave me exposure and understanding into Indochina,” Dhawan told Campaign Asia-Pacific. “The opportunity to build our mobile business in the region is immense. Not many people realise that Myanmar is the world’s first smartphone nation, accounting for 96 percent of all phones.”

Dhawan is keeping operations lean for now; he has hired a team of seven across the region, and revenue will determine future hires.

Dhawan joined Notch Digital in 2012 as managing director. He was instrumental in the merging the agency with Riverorchid a year later, becoming one of the largest digital agencies in the Indochina region. He also led Havas’ acquisition of the agency in 2015, following which he decided to leave. Dhawan has also held senior roles at Y&R and JWT. 

Related Articles

Just Published

2 hours ago

Why is TikTok cutting ties with 150,000 Hong Kong ...

The TikTok app will cease operations in Hong Kong, but Douyin will remain available in the market.

3 hours ago

Publicis Worldwide India lead Ajay Gahlaut to exit

Gahlaut will leave the agency in mid-August, and will be replaced by joint national creative directors.

3 hours ago

Mailchimp launches virtual book festival on global ...

The company has partnered with the Decatur Book Festival since 2015.

3 hours ago

What major brands say about their Facebook adspend ...

In the name of Stop Hate for Profit, brands including Ben & Jerry's and Coca-Cola speak out about pulling spend.