Staff Reporters
Oct 15, 2019

How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam

CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.

Background and objective

Philips wanted to create greater awareness and drive consideration and preference in Vietnam for a range of premium products, such as a pressure cooker, air fryer, garment steamer and cordless vacuum.         

The core target audience was young Vietnamese couples and families in Ho Chi Minh City and Hanoi, residing in upscale apartment buildings.

According to a Nielsen study, in APAC,...

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