This win is the first of an estimated 21 major global and North American media reviews currently taking place.
Several agency networks were invited to the pitch, which was called in April, including Etihad Airways' incumbent media agency, MediaCom, OMD and UM.
Incumbents for the other airlines involved were OMD for Air Berlin, Mindshare for Alitalia and Dentsu Aegis Network for Jet Airways.
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