Oct 26, 2016

Etihad splits with M&C Saatchi

Etihad Airways has terminated its six-figure global advertising account with M&C Saatchi, following a review.

Jul 9, 2015

EXCLUSIVE: Etihad Airways Partner airlines choose Starcom for global media

GLOBAL - Publicis Groupe-owned Starcom Media Group has won the global media planning and buying account for Etihad Airways and its three-largest partner airlines: Alitalia, Air Berlin and Jet Airways.

Mar 16, 2015

Nicole Kidman indulges in lazy Etihad campaign

GLOBAL - You’re a big glitzy airline brand. Tick. You manage to get a “globally respected” Australian Hollywood actress to be your brand ambassador in a major global campaign. Tick. What can possibly go wrong?

Mar 30, 2012

Optus retains M&C Saatchi for creative, chooses Starcom for media

AUSTRALIA - After an extended pitch process, Singtel-owned telecom giant Optus has retained M&C Saatchi for creative duties, extending a relationship that began in 2003, and has selected Starcom to take over its media buying from MPG.