Etihad Airways has terminated its six-figure global advertising account with M&C Saatchi, following a review.
GLOBAL - Publicis Groupe-owned Starcom Media Group has won the global media planning and buying account for Etihad Airways and its three-largest partner airlines: Alitalia, Air Berlin and Jet Airways.
GLOBAL - You’re a big glitzy airline brand. Tick. You manage to get a “globally respected” Australian Hollywood actress to be your brand ambassador in a major global campaign. Tick. What can possibly go wrong?
AUSTRALIA - After an extended pitch process, Singtel-owned telecom giant Optus has retained M&C Saatchi for creative duties, extending a relationship that began in 2003, and has selected Starcom to take over its media buying from MPG.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins