Eleanor Dickinson
Oct 26, 2016

Etihad splits with M&C Saatchi

Etihad Airways has terminated its six-figure global advertising account with M&C Saatchi, following a review.

Nicole Kidman starred in a campaign for the airline.

GLOBAL - The United Arab Emirates’ national carrier will split creative duties between its incumbent agencies, including global digital and social marketing account holder Cheil, and its own in-house division.

It is understood that the Abu Dhabi-based airline will not be putting the account to pitch.

Scott Feasey, chief executive of MC Saatchi UAE, said Our statutory five year contract with Etihad has come to its end, and both parties...

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