Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 19 through 25 October.
1. Chevrolet India
Engagement Score – 1,000
Watch the official launch of the Chevrolet Trailblazer in India as it happens! Join us for the live streaming of the...
Posted by Chevrolet India on Monday, 19 October 2015
2. Nikon India
Engagement Score – 1,000
This Durga Puja, capture the beauty of Durga Maa. Nikon India invites you to participate in the ‘Eyes of Durga’ contest....
Posted by Nikon School India on Monday, 19 October 2015
3. Barilla Singapore
Engagement Score – 1,000
#BeAdventurous with this rich and flavourful classic Roman recipe! The thick texture of the Rigatoni blends flawlessly with the hearty sauce! Visit here for the full recipe: http://on.fb.me/1WwXCwZ
Posted by Barilla on Wednesday, 21 October 2015
4. Magnum Indonesia
Engagement Score – 1,000
Light up your style with red. It's the new trend like Magnum Infinity Raspberry, the new trend of dessert. #RedToWearToday #MagnumRaspberry #JFW2016
Posted by Magnum on Tuesday, 20 October 2015
5. Air Asia
Engagement Score – 999
Destinasi AirAsia dibawah RM150! Cepat book sebelum terlambat di http://bit.ly/AsiaOZonSale Here we've listed...
Posted by AirAsia on Tuesday, 20 October 2015
6. Pizza Hut Singapore
Engagement Score – 1,000
Share 3X more fun and goodness in our new Triple Treat Box! Details: https://t.co/vzroJbGexi pic.twitter.com/7A9Cexy2Ss
— Pizza Hut SG (@PizzaHut_SG) October 21, 2015
7. Nando's India
Engagement Score – 1,000
We are putting together the biggest bucket list EVER! Tweet what you'd add to the #ToNewList and it might come true! pic.twitter.com/EfK3t2mdco
— Nando's India (@NandosIndia) October 20, 2015
8. Skyscanner India
Engagement Score – 999
It's ON! Who wants a bag full of #travel goodies? Follow these simple rules & take it home! #Mapmydirection #contest pic.twitter.com/PIptF0rU46
— Skyscanner India (@SkyscannerIN) October 19, 2015
9. Tanishq India
Engagement Score – 987
Bring in the festivities with the Divyam Collection, and have an auspicious #TanishqwaliDiwali! pic.twitter.com/e9vsvLOwPt
— Tanishq (@TanishqJewelry) October 19, 2015
10. Samsung Malaysia
Engagement Score – 981
If we look different, it’s because we are #myGalaxyS6Edge+ http://t.co/ytRsanR3Sn pic.twitter.com/aWmNRlC2E7
— Samsung Malaysia (@SamsungMalaysia) October 18, 2015
11. Sula Vineyards India
Engagement Score – 877
12. KTM India
Engagement Score – 869
13. Knorr Philippines
Engagement Score – 845
14. Dominos India
Engagement Score – 794
15. Starhub Singapore
Engagement Score – 790
About the author
Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.
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