Ranjani Raghupathi
Oct 29, 2015

Engagement Meter: The week's top brand posts on social media

Festival greetings, contests and recipes; these are a few of the most engaging things.

Engagement Meter: The week's top brand posts on social media

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 19 through 25 October.


1. Chevrolet India
Engagement Score – 1,000

Watch the official launch of the Chevrolet Trailblazer in India as it happens! Join us for the live streaming of the...

Posted by Chevrolet India on Monday, 19 October 2015

2. Nikon India
Engagement Score – 1,000

This Durga Puja, capture the beauty of Durga Maa. Nikon India invites you to participate in the ‘Eyes of Durga’ contest....

Posted by Nikon School India on Monday, 19 October 2015

3. Barilla Singapore
Engagement Score – 1,000

#BeAdventurous with this rich and flavourful classic Roman recipe! The thick texture of the Rigatoni blends flawlessly with the hearty sauce! Visit here for the full recipe: http://on.fb.me/1WwXCwZ

Posted by Barilla on Wednesday, 21 October 2015

4. Magnum Indonesia
Engagement Score – 1,000

Light up your style with red. It's the new trend like Magnum Infinity Raspberry, the new trend of dessert. #RedToWearToday #MagnumRaspberry #JFW2016

Posted by Magnum on Tuesday, 20 October 2015

5. Air Asia
Engagement Score – 999

Destinasi AirAsia dibawah RM150! Cepat book sebelum terlambat di http://bit.ly/AsiaOZonSale Here we've listed...

Posted by AirAsia on Tuesday, 20 October 2015


6. Pizza Hut Singapore
Engagement Score – 1,000

7. Nando's India
Engagement Score – 1,000

8. Skyscanner India
Engagement Score – 999

9. Tanishq India
Engagement Score – 987

10. Samsung Malaysia
Engagement Score – 981


11. Sula Vineyards India
Engagement Score – 877


‬12. KTM India
Engagement Score – 869


Who wants? #KTM #KTMOrangeDay #ReadyToRace

A photo posted by KTM - Ready To Race India (@ktm_india) on


13. Knorr Philippines
Engagement Score – 845


Our Kapamilya stars are joining us as they also believe in #LutongNanay as the key to fighting malnutrition.

A photo posted by Knorr Philippines (@knorrph) on


14. Dominos India
Engagement Score – 794


15. Starhub Singapore
Engagement Score – 790

About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.


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