Engagement Meter: The week's top brand posts on social media

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 19 through 25 October.

Facebook

1. Chevrolet India
Engagement Score – 1,000

2. Nikon India
Engagement Score – 1,000

3. Barilla Singapore
Engagement Score – 1,000

4. Magnum Indonesia
Engagement Score – 1,000

5. Air Asia
Engagement Score – 999

Twitter

6. Pizza Hut Singapore
Engagement Score – 1,000

Share 3X more fun and goodness in our new Triple Treat Box! Details: https://t.co/vzroJbGexi pic.twitter.com/7A9Cexy2Ss

— Pizza Hut SG (@PizzaHut_SG) October 21, 2015

7. Nando's India
Engagement Score – 1,000

We are putting together the biggest bucket list EVER! Tweet what you'd add to the #ToNewList and it might come true! pic.twitter.com/EfK3t2mdco

— Nando's India (@NandosIndia) October 20, 2015

8. Skyscanner India
Engagement Score – 999

It's ON! Who wants a bag full of #travel goodies? Follow these simple rules & take it home! #Mapmydirection #contest pic.twitter.com/PIptF0rU46

— Skyscanner India (@SkyscannerIN) October 19, 2015

9. Tanishq India
Engagement Score – 987

Bring in the festivities with the Divyam Collection, and have an auspicious #TanishqwaliDiwali! pic.twitter.com/e9vsvLOwPt

— Tanishq (@TanishqJewelry) October 19, 2015

10. Samsung Malaysia
Engagement Score – 981

If we look different, it’s because we are #myGalaxyS6Edge+ http://t.co/ytRsanR3Sn pic.twitter.com/aWmNRlC2E7

— Samsung Malaysia (@SamsungMalaysia) October 18, 2015

Instagram

11. Sula Vineyards India
Engagement Score – 877

 

#SulaFest 2016 presented by @veromodaindia is in the making and is going to be even bigger and better! Stay tuned for more… ‪#‎GourmetWorldMusicFestival ‪#‎SaveTheDate #February2016

A photo posted by Sula Vineyards (@sula_vineyards) on Oct 22, 2015 at 3:37am PDT

‬12. KTM India
Engagement Score – 869

 

Who wants? #KTM #KTMOrangeDay #ReadyToRace

A photo posted by KTM - Ready To Race India (@ktm_india) on Oct 21, 2015 at 9:53am PDT

13. Knorr Philippines
Engagement Score – 845

 

Our Kapamilya stars are joining us as they also believe in #LutongNanay as the key to fighting malnutrition.

A photo posted by Knorr Philippines (@knorrph) on Oct 24, 2015 at 4:03am PDT

14. Dominos India
Engagement Score – 794

 

Happy #Dussehra! Happy #Durga #Puja! Yeh hai #celebration ka time #Dominos #Pizza #Offer #Instapic #Chesse #Friends #Enjoy #Fun #Online #Order #picoftheday #yummy #foodie #foodpic #hungry #tasty #delicious #eat #fresh #eating #lovefood #foodlife #choco lava #cake

A photo posted by Domino's Pizza India (@dominos_india) on Oct 21, 2015 at 11:03pm PDT

15. Starhub Singapore
Engagement Score – 790

 

Thank you for the overwhelming response for the “A Walk Down Memory Lane” Instagram contest! A very big congratulations to these winners @benboy93 @vincentchew4059 @shuzhen_gallery @seow_kiat_bin @esteeat @sockhuay_tsh @yan_tat @lofamily1 @mingzee_ @yanfanglim89 ! You’ve won a pair of tickets (worth $296) to watch the StarHub TVB Awards LIVE on 24 October 2015! Kindly check your Instagram DM inbox as we will be in touch with you shortly. Tickets to the show are still up for grabs! Plus catch your favourite idols LIVE at the StarHub TVB Red Carpet this Saturday, 4.45pm at The Skating Rink at The Shoppes, Marina Bay Sands! Visit www.starhubtvbawards.com to find out more! #starhubtvbawards2015 @Marinabaysands

A photo posted by StarHub (@starhub) on Oct 19, 2015 at 2:06am PDT

About the author

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.