Ranjani Raghupathi
Jan 5, 2016

Engagement Meter: Which brands scored with new year's social posts?

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how diverse brands including Nikon, Paypal, and Nando's made an impression during the new year period.

Engagement Meter: Which brands scored with new year's social posts?

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of 27 December to 3 January.


1. Pay Pal Singapore
Engagement Score – 1,000

May the coming year be a celebration of good things that pop up wherever you look. Happy New Year 2016!

Posted by PayPal on Friday, 1 January 2016

2. Cadbury Dairy Milk India
Engagement Score – 1,000

Celebrate with your dear neighbours and sweeten the New Year with a Cadbury Dairy Milk

Posted by Cadbury Dairy Milk on Thursday, 31 December 2015

3. Evian Singapore
Engagement Score – 1,000

Start your new year with purity from the Alps, and live young every moment in 2016 !

Posted by evian on Friday, 1 January 2016

4. McCain Foods India
Engagement Score – 1,000

Here's to another #McCainlicious year ahead. McCain wishes you a very happy new Year! #McCainCelebrations

Posted by McCain Foods India on Thursday, 31 December 2015

5. TRESemme Philippines
Engagement Score – 1,000

Say goodbye to last year’s hair styling damage with the new TRESemme Platinum Strength range, a line of hair care...

Posted by TRESemmé on Sunday, 3 January 2016


6. Nykaa India
Engagement Score – 1,000

7. Maruti Suzuki Ciaz India
Engagement Score – 1,000

8. Garnier Malaysia
Engagement Score – 1,000

9. Vaseline India
Engagement Score – 1,000

10. Nando's Singapore
Engagement Score – 929


11. Reliance Life India
Engagement Score – 986


12. Nikon India
Engagement Score – 898


May this new year be filled with some beautiful memories, ready to be captured. Nikon wishes you a #HappyNewYear #IAM2016

A photo posted by Nikon India Pvt Ltd. (@nikonindiaofficial) on


13. The Glenlivet Philippines
Engagement Score – 735


14. Vodafone India
Engagement Score – 727


Have a fun-filled year, everyone! Here's wishing you a very #happynewyear

A photo posted by Vodafone India (@vodafoneindia) on


15. Vero Moda India
Engagement Score – 629


Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.



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