Staff Reporters
Jul 1, 2021

Digital banking and finance platforms witness meteoric rise in Southeast Asia

TOP OF THE CHARTS: The number of daily active users across all digital banking, fintech, P2P lending, insurance and crypto platforms jumped by a sizeable 54.9% during the first four months of 2021, according to MoEngage.

Digital banking and finance platforms witness meteoric rise in Southeast Asia

Source: 2021 Southeast Asia Consumer Engagement Benchmark Report from MoEngage.

Methodology: From January to April 2021, MoEngage analysed the consumer behavior of 6.6 million users across Southeast Asia, primarily from Indonesia, Singapore, Malaysia, Philippines, Thailand and Vietnam, across three industry sectors: retail, banking and finance, and digital entertainment. The report looks at four communications channels: push notifications, email, in-app messages and website messages. 

More from this source:

  • In Southeast Asia, daily active users (DAUs) of ecommerce, retail and D2C brands increased by 13.36% in the first four months of 2021. When studying the monthly active user (MAU) trends of the same brands, web MAUs had increased the highest (by 8.7%) compared to mobile. This is likely due to pandemic movement restrictions and shoppers working from home, as opposed to shopping via mobile on the go.
  • The number of DAUs of audio streaming, video streaming, gaming, sports,
    and news brands has increased by 61.70% from January to April 2021. There’s been an increase of 73.42% in DAUs on Android devices and a 47.80% increase in DAUs on iOS devices. The number of website DAUs of the brands in this sector has increased by 60.24%.
  • Behaviour-based emails saw better click-through rates and conversion across all industries as compared to the generic ones. Open rates of emails from shopping brands went up to 28.17% and the 0.5% of emails that were behavior-based in the digital entertainment sector saw a 2.4x better click rate, while in banking, behavior-based emails boosted conversions by 2.72x compared to generic broadcasts.
This article is filed under...
Top of the Charts: Key data at a glance


Related Articles

Just Published

2 days ago

Alibaba posts slowest quarterly growth on record, ...

Losses increased because of decline in value of investments in publicly-traded companies; backing for newer businesses such as Taocaicai and Taobao Deals; and the continued impact of Covid.

2 days ago

Tech Bites: Week of May 23, 2022

News from Yahoo, JCDecaux, CREA, PubMatic, Xaxis and more. Plus, Alibaba reaches a milestone in the quarter of serving over 1 billion annual active consumers in China

2 days ago

Heineken sends RFI to creative agencies

The global brewer is looking to kick off meetings in Cannes in pursuit of a new global creative ecosystem.

2 days ago

Should luxury brands reduce their dependence on China?

For luxury brands, taking the current Covid-impacted softness in mainland China as a cue to reduce exposure to the market is the wrong approach.