Benjamin Li
Jan 28, 2011

DDB Hong Kong wins creative for Bank of China Insurance

HONG KONG - DDB Hong Kong is believed to have won the creative account for Bank of China Insurance following a recent pitch.

DDB HK wins Bank of China Insurance's creative account
DDB HK wins Bank of China Insurance's creative account

DDB Hong Kong declined to comment on the win.

Bank of China Insurance (BoC Indurance) was established by Bank of China Group Insurance, a wholly-owned subsidiary of Bank of China, in January 2005.

At present, BoC Insurance has branches in 19 provinces and municipalities across China. BoC Insurance was initially designated to operate as a nationwide property insurance company.

DDB was appointed as creative agency-of-record for Bank of China in Hong Kong in August 2009 after a two-round pitch, which included WE Marketing, DraftFCB and McCann Worldgroup.

 



Source:
Campaign China

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