Matthew Miller
Feb 21, 2022

Former DDB Hong Kong leader joins Mindshare

Irene Tsui will assume the Hong Kong MD role on March 7.

Former DDB Hong Kong leader joins Mindshare

Irene Tsui, formerly MD of DDB Group Hong Kong, is joining Mindshare Hong Kong in the same role.

The appointment is effective March 7. Tsui will report to Caroline Chan, CEO of GroupM Hong Kong, and Helen McRae, CEO of Mindshare Asia Pacific.

Mindshare appointed Maggie Tong as Hong Kong MD just over a year ago. She joined following nine years with Wunderman Thompson. Campaign Asia-Pacific has reached out to Mindshare about Tong's status.

Tsui was appointed co-MD at DDB Hong Kong in April 2018 and left early last year. The agency did not replace her in the role, splitting her duties amongst the management team.

Chan said Tsui's "tremendous experience in working with blue-chip marketers giving holistic business solutions...will lead Mindshare to a new level of success".

"We are thrilled to have been able to entice Irene back to the workforce, and her enthusiasm and focus on talent and growth will be a great energizing force for Mindshare in Hong Kong," McRae said.

Source:
Campaign Asia

Related Articles

Just Published

6 hours ago

Tech MVP 2024 opens for entries

Nominations are open until September 3. Here's your chance to spotlight exceptional technical talent in the marcomms industry and the most innovative products from Asia-Pacific.

7 hours ago

Clean Creatives accuses five B Corp agencies of ...

Clean Creatives names SEC Newgate, Tinkle Communications, Cullen Communications, Edit, and Total Media in a report alleging fossil-fuel ties, but three agencies contest the findings, citing transparency and past disclosures.

8 hours ago

Asia-Pacific Power List 2024: Danielle Jin, Visa

Jin has led innovative campaigns for Visa, driving inclusivity and smarter payments, resonating with Asian consumers. Jin's focus on diversity and equality has earned her recognition as a leader in the industry.

9 hours ago

Why are retail media networks gaining traction in APAC?

With companies like Grab, FairPrice and Carousell recently launching their retail media networks, Campaign explores the opportunities, concerns, and effectiveness of RMNs in the region.