Rahul Sachitanand
May 18, 2021

Dat Bike rides with Happiness Saigon as creative partner

The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.

Dat Bike's Weaver
Dat Bike's Weaver

Dat Bike, Vietnam’s first completely electric vehicle maker, has appointed Happiness Saigon as creative partner for its brand launch after concluding a nationwide pitch conducted in the first quarter of the year.

Happiness Saigon will now be consulting on Dat Bikes’s creative, campaign strategy and communications. The agency won the pitch with the support of its newly appointed creative leadership team, Neena Gatdula and Jazz Tonna.

With its flagship product, The Weaver, the startup just finished raising $2.6 million in pre-series A funding. "We’re very proud to partner up with the brand that will break conventions and revolutionise traffic in Vietnam and beyond," Tonna said. 

The appointment comes at a key point for Vietnam, as the government announces the growing need for the public to shift from traditional gas bikes to a cleaner electric alternative, going so far as discussing tax incentives for electric bikes. 

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Polestar takes (subtle) aim at Tesla as EV wars heat up

The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.

11 hours ago

WPP reports 2.7% revenue decline in Q1 2025

China continues to slip, recorded the steepest revenue dip among the agencies top five markets.

12 hours ago

Reaping Jumbo profits: How brands see a niche in ...

How did an animated film about an orphan’s journey to find courage become Southeast Asia’s highest-grossing animation? Smart product placement and brand collaborations played a key role.

12 hours ago

How ASICS India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.