BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.
The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.
BRAND HEALTH CHECK: The Chinese electronics brand has established itself in the mobile handset category at home and worldwide, but its US$10 billion bet on EVs may be an uphill drive, experts contend.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins