Surekha Ragavan
Apr 1, 2022

Cringe-worthy or actually funny? April Fool’s gags from brands

A plastic Batmobile? A koala on duty? An alcohol-filled mattress? The gags are out in this year’s April Fool’s roundup.

Cringe-worthy or actually funny? April Fool’s gags from brands

Are you tired of brand-sponsored April Fool's gags? We are a little too. Nevertheless, here's this year's roundup of a few that stuck out to us. 

An imaginary ride in your favourite pop-culture cars


Here’s one way to curb your fossil-fuel consumption: Get a toy car in place of an actual one. Singapore-based car subscription company Carzuno lets you ‘subscribe’ to your childhood dream car. A Batmobile? A DeLorean? A Bond-style Aston Martin? The choice is yours from just $4 a month.


Don’t drink and dream


Mattress company Mattressman has supposedly launched the world’s first ‘winebed’, filled with your choice of red, white or rosé wine instead of water. The mattress features a flip-up straw on the side of the bed for an option to drink your chosen wine while in bed. [*swirls glass* Ahh just the right tinge of astringency, oaky vanilla, and PVC.]


Paw patrol on duty


Queensland Police committed to an entire video featuring Australian conservationist Robert Irwin, which purports to introduce an elite new squad of police personnel. A caveat: Some candidates sleep up to 18 hours a day, so they might not be suited to keeping guard. Rest assured our resident ad critic is not one of them.


The sweet-salty mash-up no one asked for


Vegemite, Australia’s most beloved savoury spread, teamed up with TimTam, Australia’s most beloved sweet snack, for a bizarre flavour mash-up. It’s unclear whether the product was actually released, but a taste test on YouTube suggests that it could have been a limited release. Either way, we’ll stick to regular double-coated TimTams dipped in coffee, thanks.


April Fool’s joke or not? Who knows


Given that Dyson released its new set of air-purifying noise-cancelling headphones just two days before April Fool’s, people were understandably confused whether the product was real or a gag. Dyson has stressed that the product is not related to April Fool’s, but the inopportune timing of its release lends some mystery around this notably odd device.

Related Articles

Just Published

2 hours ago

UM names former Mediacom US leader as global CEO

Sasha Savic takes up the role and will report to IPG Mediabrands chief Eileen Kiernan.

9 hours ago

A Chinese New Year controversy: is Gucci fur-real?

The Italian luxury house scrambles to remove products, after animal rights activists called out the use of rabbit felt in its Year of the Rabbit capsule. Can Gucci hop out of this mess?

9 hours ago

‘Purpose’ still has a purpose

From Cannes to the pages of Campaign, purpose fatigue is taking hold, as creatives rail against po-faced, sanctimonious campaigns devoid of humour.

10 hours ago

Mindshare names global Unilever account lead

Ailsa Lochrie was most recently chief commercial officer, EMEA.