dyson

Apr 1, 2022

Cringe-worthy or actually funny? April Fool’s gags from brands

A plastic Batmobile? A koala on duty? An alcohol-filled mattress? The gags are out in this year’s April Fool’s roundup.

Dec 7, 2021

Mediabrands sweeps up Dyson global media planning and buying

Account, worth $600 million, will transfer from Mindshare in Q1 2022.

Sep 7, 2021

Why gen-Z symbols are different in China

In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.

Apr 13, 2021

Dyson launches global media review

MediaSense is assisting the vacuum cleaner brand known for ditching bags.

Oct 11, 2019

Dyson calls time on electric vehicles

The household appliances business failed to find a buyer for its electric car venture, but still has plans to expand in Asia.

Apr 20, 2015

Science and engineering drive Dyson's marketing approach

HONG KONG - Specifically referring to pollution wafting into Hong Kong from China, Dyson has launched a local campaign to market an air purifier designed for Asian markets.