dyson
Cringe-worthy or actually funny? April Fool’s gags from brands
A plastic Batmobile? A koala on duty? An alcohol-filled mattress? The gags are out in this year’s April Fool’s roundup.
Mediabrands sweeps up Dyson global media planning and buying
Account, worth $600 million, will transfer from Mindshare in Q1 2022.
Why gen-Z symbols are different in China
In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.
Dyson launches global media review
MediaSense is assisting the vacuum cleaner brand known for ditching bags.
Dyson calls time on electric vehicles
The household appliances business failed to find a buyer for its electric car venture, but still has plans to expand in Asia.
Science and engineering drive Dyson's marketing approach
HONG KONG - Specifically referring to pollution wafting into Hong Kong from China, Dyson has launched a local campaign to market an air purifier designed for Asian markets.
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