dyson
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Dyson China ends partnership with Mindshare, hands media duties to Publicis
Dyson's decade-long partnership with GroupM has come to an end after a competitive review that followed a bribery scandal in China last year.
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Yum Brands, Swatch and Dyson put media duties with GroupM China under review
EXCLUSIVE: A number of GroupM's most prominent clients in China have placed their long-standing accounts with the agency under review, Campaign understands.
Cringe-worthy or actually funny? April Fool’s gags from brands
A plastic Batmobile? A koala on duty? An alcohol-filled mattress? The gags are out in this year’s April Fool’s roundup.
Mediabrands sweeps up Dyson global media planning and buying
Account, worth $600 million, will transfer from Mindshare in Q1 2022.
Why gen-Z symbols are different in China
In China, consumers gain emotional or physical self-actualisation from brands and for the country's youth, symbols are both a continuum of ideas and history as well as being completely of the now.
Dyson launches global media review
MediaSense is assisting the vacuum cleaner brand known for ditching bags.
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