Omar Oakes
Apr 13, 2021

Dyson launches global media review

MediaSense is assisting the vacuum cleaner brand known for ditching bags.

Sir James Dyson at a launch event in 2016 (photo: Jason Kempin / Stringer / Getty Images)
Sir James Dyson at a launch event in 2016 (photo: Jason Kempin / Stringer / Getty Images)

Dyson, the appliance company, has launched a review of its global media planning and buying requirements. 

WPP's Mindshare has held the business for eight years and is thought to be repitching for the account, which was reportedly worth £120m at the time of the last review.

MediaSense is assisting with the review, which covers the vacuum cleaner and hand-dryer manufacturer's media planning and buying in the UK and all international markets. 

Mindshare, meanwhile, is also on alert with global media reviews launched recently by clients Unilever and Facebook.

The Covid-19 pandemic has prompted many advertisers to consider their media agency relationships this year, with some reviews having been postponed last year.

Dyson, founded by prominent Brexit supporter Sir James Dyson, is in the process of moving its headquarters to Singapore from Wiltshire. 

Dyson did not return a request for comment from Campaign

Source:
Campaign UK

Related Articles

Just Published

2 days ago

A spotlight night for Publicis Groupe, with Ogilvy ...

There was intense competition between Publicis' Leo Burnett and Ogilvy at the 2023 Southeast Asia AOY awards last night, with the former ultimately taking home the bulk of the metal haul.

2 days ago

'Special' night prevails over Motion Sickness at ...

Special Group steals the show with five Golds between both markets, while Kiwi challenger Motion Sickness racks up an impressive six awards, and Initiative leads the media pack.

2 days ago

Ogilvy and Mindshare split top APAC network awards ...

With four out of four Network metals in the bag last night, WPP took home all the coveted honours at this year's awards ceremony, hosted live from the glitzy Ritz-Carlton in Singapore.

2 days ago

Prime Video nabs first big agency partner as it ...

IPG Mediabrands will be the first media holding company to join forces with Amazon Advertising to access Prime Video ads.