Digital-centric PR agency XPR counts among its clients Barclays, BMW Asia, Groupon and Motorola Mobility. Seventy-five percent of XPR’s accounts integrate digital and social media elements, with social media retainers accounting for over a third of group revenues in 2011.
The agency, now Cohn & Wolfe XPR, will be lead by Karen Ho, Gavin Foo and Adrian Lee, who will be Group Managing Directors, reporting to Donna Imperato, CEO of Cohn & Wolfe. The team of 28 employees and will add Cohn & Wolfe's network, which includes Indonesia, to XPR's Singapore and Malaysian offices.
The deal is part of Cohn & Wolfe’s strategic priority to expand its footprint in the Asia Pacific region.
"Since our very first meeting, XPR has impressed me with their strong leadership and quality of work. It’s clear they are driven to capitalize on the vast opportunities in Asia and our clients will benefit from this infusion of talent and digital expertise,” said Donna Imperato, CEO of Cohn & Wolfe.
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