Addition of five agency brands including United Communications Group and Interplan adds 711 new employees and substantial marketing and activation capabilities.
The Korea-based agency says the purchase will expand its US presence and gain it entry to Singapore, Malaysia, Hong Kong and New Zealand.
The company had 1,189 outlets at the end of 2018, of which 284 are in the US, 447 in Southeast Asia, 336 in other Asian countries and 122 in other regions.
Purchase launches iProspect in the market.
"Every single person in our office signed up to a turnaround story. There’s quite a huge appetite for ongoing transformation. It’s not like we were at a steady state anyway."
The acquisition puts a renewed emphasis on creativity in marketing, industry experts say.
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