Campaign Staff
Feb 18, 2021

CMOs set to weigh-in on creativity and effectivness

SPIKES ASIA X CAMPAIGN: It's free to register for the four-day virtual experience, starting today, with top marketers from Mastercard, Visa, Spotify, Kraft Heinz, Pizza Hut, Unilever, TripAdvisor, STB, HP and more.

A wide range of CMOs will speak at Spikes X Campaign, beginning Monday.
A wide range of CMOs will speak at Spikes X Campaign, beginning Monday.

Next week Campaign Asia-Pacific and Spikes Asia will be uniting the creative and marketing community to share and exchange best practices, discussing top issues related to creativity and effectiveness. Leading the charge is a slate of top global and regional CMOs from some of the world's largest brands, set to weigh-in on the challenges they face as marketers and their opinions on what our industry needs.

Spikes Asia X Campaign: The Virtual Experience begins next Monday, February 22nd and runs through Thursday with content streaming from 2pm onwards each day.  Access is free but you must register for a free account to participate and and add sessions to your personalised “My Interests” page.

The agenda starts with a bang on Monday with an star panel of top regional creatives Tara Ford, Yasaharu Sasaki and Malcolm Poynton, hosted by Cannes Lions Philip Thomas and a one-on-one conversation with WPP CEO Mark Read by Campaign Asia's managing director Atifa Silk. 

And while CMOs and top creatives will be in the spotlight, there are plenty of other practical sessions, case studies and workshops for practitioners to learn from.

Campaign will also be publishing the Spikes Awards shortlists and Young Spikes winners as they're released on the morning of Tuesday, February 23rd, so there is plenty to look out for. 

Here's a sample of next week's agenda highlights:


 
 

 
 
 
 
 
 
 
 

 

 

 

 

 

 

 

 

Related Articles

Just Published

5 hours ago

Media reviews dominate global new biz in August

Campaign Advertising Intelligence global new business spotlight sees August media reviews fuel growth in FMCG, government accounts.

5 hours ago

Discovery+ exceeds expectations in India

Megha Tata, managing director of Discovery Communications India says the big ad spends continue to come through linear.

13 hours ago

Douyin: More than the Chinese version of TikTok

CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.

15 hours ago

Is a Facebook-endorsed fact-checking campaign an ...

A Facebook-supported campaign from the Australian Associated Press shows a referee blowing the whistle on those who spread misinformation. But the idea that Facebook actually cares about this issue is itself worthy of a yellow card, according to our pal Ad Nut.