Debra Langley, president of DKNY Jeans International, commented: "We needed a really special agency for this assignment, because we have a complex mix of regional and international design and tech directives underpinning our brand-building and customer acquisition strategy."
Andre Nair, chief strategy officer of XM/RMG Asia-Pacific, added: "As an edgy, street-savvy and luxury brand, DKNY Jeans has all the right attributes that connect with the young fashionistas of today."
Andre Nair, chief strategy officer of XM/RMG Asia-Pacific, added: "As an edgy, street-savvy and luxury brand, DKNY Jeans has all the right attributes that connect with the young fashionistas of today."
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