SHANGHAI ZHAN PODCAST: China’s rise of both ‘athleisure’ and ‘athluxury’ in sports fashion is a direct result of the level of sports maturity and a greater appetite for higher quality, according to Lululemon China’s digital brand director, Gavin Lum.
In a new China campaign for clothing company Woolmark, a piece of fibre is seen living many lives.
A new global spot for denim brand G-Star Raw uses deepfake technology to bring a man from his youth all the way to old age in under a minute.
Wunderman Thompson sets out on an unexpected sustainability campaign to promote the idea of data behind zero-waste clothing.
An optimistic land of opportunity with strong fundamentals and buoyant confidence from consumers to spend on lifestyle.
HONG KONG – Following the launch of Levi's made-for-Asia apparel brand Denizen in Shanghai this week, a group of ten bloggers has been recruited to represent the brand's target audience.
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