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HONG KONG – Following the launch of Levi's made-for-Asia apparel brand Denizen in Shanghai this week, a group of ten bloggers has been recruited to represent the brand's target audience.
REGIONAL – Levi’s has unveiled its widely anticipated new made-for-Asia brand Denizen in Shanghai yesterday, its first-ever product launched outside of the US.
SINGAPORE - Levi Strauss has hired Dattatreya Gupta as senior manager of digital marketing for Asia-Pacific and South Africa.
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