CASE STUDY: INSEAD turned to VML Singapore to completely revamp its website and digital offering to provide a personalised, connected experience to stakeholders.
Don't get lost in translation. Rokkan Singapore's Anthea Tang offers dos and don'ts for localising websites.
TOKYO - After a high profile re-entry to Japan, Taco Bell, a subsidiary of Yum Brands, has been prompted to suspend and review its website as a result of criticism on social media over roughly translated Japanese.
An illustrated guide to making user-experience not only idiot-proof but more efficient for your ecommerce site's intent-driven users.
Is there such a thing as Chinese UX? Yes, and foreign brands are making a mistake by failing to translate their experiences in a way appropriate for local culture.
GLOBAL - The Coca-Cola Company has replaced its corporate website with what it is calling a "dynamic, digital magazine", designed to encourage interaction and showcase "universally important topics, social causes and company news".
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