Eugene Chew

Jan 6, 2015

How to design user experience for Chinese sensibilities

Is there such a thing as Chinese UX? Yes, and foreign brands are making a mistake by failing to translate their experiences in a way appropriate for local culture.

Jul 10, 2014

Has mobile reached a tipping point in China?

With over 1 billion mobile phone users (48 per cent of them smartphones, according to eMarketer), China is becoming a hotbed of mobile innovation and marketing, writes JWT's Eugene Chew.