David Blecken
Apr 24, 2015

Taco Bell responds after Japan content gets lost in translation

TOKYO - After a high profile re-entry to Japan, Taco Bell, a subsidiary of Yum Brands, has been prompted to suspend and review its website as a result of criticism on social media over roughly translated Japanese.

Taco Bell opened its doors in Shibuya this week

Users of Twitter drew attention to sections of the company’s website, which featured menu items such as cheesy chips’ rendered as 'yasuppoi' chips, inadvertantly suggesting the product looks cheap or poor quality.

In further tweets, Tomoyuki Akiyama, a multilingual communications professional based in Tokyo, noted the Crunchwrap Supremebeef’ had been translated as Supreme Court Beef’, and that the phrase We’ve got nothing to hide’ had become What did we bring here...

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