The brand wants to target internet users with limited access to Coach outlets.
Targeting women, the site includes monthly horoscopes and the matching fashion implications, as well as wallpaper downloads and product news for the Chinese market. Aside from delivering the content in simplified Chinese, pricing is also in Rmb currency so site visitors have a clear idea of Coach’s products available in China.
Promotional programmes aim to generate more traffic to the site, and especially during the holiday seasons to come.
In July Coach called a review of its media business in Japan.
Targeting women, the site includes monthly horoscopes and the matching fashion implications, as well as wallpaper downloads and product news for the Chinese market. Aside from delivering the content in simplified Chinese, pricing is also in Rmb currency so site visitors have a clear idea of Coach’s products available in China.
Promotional programmes aim to generate more traffic to the site, and especially during the holiday seasons to come.
In July Coach called a review of its media business in Japan.
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