Robert Sawatzky
Sep 28, 2018

Clients said "take the Sorrell offer": MediaMonks CEO

MediaMonks CEO shares his new ambitions with the backing of Martin Sorrell and public money.

Just an hour into his new life as a publicly traded chief executive, MediaMonks CEO Victor Knaap told a crowd at Spikes Asia 2018 how his world has been turned upside down in a good way since being acquired by Martin Sorrell’s S4 Capital.

In the heat of the takeover battle, he related, “clients started calling saying 'What the hell is happening with MediaMonks I don’t know what you’re going to do, but...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Mobile and connected-TV apps hit by growing fraud and brand-safety violations
Premium
2 days ago

Mobile and connected-TV apps hit by growing fraud ...

Mobile app brand-safety violations increased by 194% over the last year, while the number of fraudulent connected-TV and mobile apps has more than doubled.

Premium
Legal complaint filed in connection with confrontation at GroupM offices
Premium
2 days ago

Legal complaint filed in connection with confrontati...

A dispute that resulted in a public argument outside WPP's Shanghai offices last October has now led to an official civil complaint.

Premium
Honesty at heart of how brands should respond to data breaches
Premium
2 days ago

Honesty at heart of how brands should respond to ...

Taking a people-first approach, admitting wrong and explaining to customers exactly what has been exposed among best practices on how to deal best with a data breach.

Premium
Are you more 'productive' and 'creative' when travelling for work?
Premium
2 days ago

Are you more 'productive' and 'creative' when ...

Two thirds of business travellers say they are.