S4 Capital reports 71% y/y increase in organic revenue in Q1 2021 thanks to 'whopper' accounts, raises annual target.
Former WPP supremo's venture grew organically by double digits despite the pandemic.
Performance agency Metric Theory will merge with MightyHive and integrated agency Decoded will merge with MediaMonks.
Pranksters have set up spoof domain names and social media accounts in name of GreyKQA, AKQGrey and AKQA Group.
When Sir Martin Sorrell acrimoniously left WPP after three decades in 2018, he responded immediately by launching S4 Capital. Two years later, it is worth £2 billion. Campaign went to visit him to discuss what drives him and why he keeps attacking his old company.
A campaign for WildAid by MediaMonks is not gathering an actual army of marine reptiles, but an army of humans who pledge to protect them.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins