s4
Sorrell reveals 'firepower' for more S4 mergers
S4 Capital reports 71% y/y increase in organic revenue in Q1 2021 thanks to 'whopper' accounts, raises annual target.
Sorrell claims 'outstandingly successful' 2020 for S4
Former WPP supremo's venture grew organically by double digits despite the pandemic.
S4 Capital picks up two US agencies
Performance agency Metric Theory will merge with MightyHive and integrated agency Decoded will merge with MediaMonks.
Parody 'GreyKQA' website makes fun of AKQA-Grey merger
Pranksters have set up spoof domain names and social media accounts in name of GreyKQA, AKQGrey and AKQA Group.
Sir Martin Sorrell interview: 'S4 Capital's real competition is Accenture'
When Sir Martin Sorrell acrimoniously left WPP after three decades in 2018, he responded immediately by launching S4 Capital. Two years later, it is worth £2 billion. Campaign went to visit him to discuss what drives him and why he keeps attacking his old company.
Actor Eddie Peng recruits sea turtle warriors in China
A campaign for WildAid by MediaMonks is not gathering an actual army of marine reptiles, but an army of humans who pledge to protect them.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
