s4
Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'
In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.
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‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
Tech platforms attribute recent growth spurts to AI-powered performance products
Alphabet, Amazon and Meta turned more highly scrutinised marketing budgets to their advantage in Q2, by honing in on ease and efficiency, according to analysts.
S4 stutters as clients pull back in May and June
Content practice continues to experience weakness.
Omnicom was best-performing stock among agency giants in 2022
WPP was weakest performer among 'big four'.
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S4 Capital cuts earnings by up to 5% after ‘unacceptable’, ‘embarrassing’ audit issue
Financial results have now been published having been postponed twice.
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