s4
S4 Capital picks up two US agencies
Performance agency Metric Theory will merge with MightyHive and integrated agency Decoded will merge with MediaMonks.
Parody 'GreyKQA' website makes fun of AKQA-Grey merger
Pranksters have set up spoof domain names and social media accounts in name of GreyKQA, AKQGrey and AKQA Group.
Sir Martin Sorrell interview: 'S4 Capital's real competition is Accenture'
When Sir Martin Sorrell acrimoniously left WPP after three decades in 2018, he responded immediately by launching S4 Capital. Two years later, it is worth £2 billion. Campaign went to visit him to discuss what drives him and why he keeps attacking his old company.
Actor Eddie Peng recruits sea turtle warriors in China
A campaign for WildAid by MediaMonks is not gathering an actual army of marine reptiles, but an army of humans who pledge to protect them.
Sorrell's S4 Capital manages to grow despite Covid-hit summer
Asia leads the way in gross profit as Sir Martin Sorrell's venture reports accelerating growth through the summer despite the pandemic.
S4's MightyHive to absorb Australian digital shop Lens10
Sir Martin Sorrell's also hired former Ogilvy CEO Miles Young as a non-executive director.
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