AGENCY REPORT CARD: We rate the S4 Capital company for the first time.
The Shanghai-based creative shop more than doubles the MediaMonks headcount in China and represents an infusion of "culturally relevant creativity", the company said.
Performance agency Metric Theory will merge with MightyHive and integrated agency Decoded will merge with MediaMonks.
With consumers spending more time shopping online, changing fluidly between platforms and devices, businesses have had to pivot their e-commerce approach. How should agencies help their clients capture these customer sales in a more seamless and personalised way?
WeChat's ability to offer shopping within mini programs signals the next big shift in ecommerce in China, if not the world, writes MediaMonks Shanghai's head of business and strategy.
The $1.2 billion-a-year food advertiser wants to create a higher volume of personalised content.
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