Staff Reporters
Oct 2, 2023

CJ taps Tyroo to offer APAC advertisers access to premium inventory

The partnership hopes to offer advertisers a number of insights including shopper event tracking, integrations with e-commerce platforms, program management tools, and data analytics.

CJ taps Tyroo to offer APAC advertisers access to premium inventory

Perfomance marketing agency Commission Junction (CJ) has inked a multi-year pact with adtech platform Tyroo to help advertisers in Asia-Pacific access inventory from publishers worldwide. 

As advertisers struggle with the absence of cohesive technology and resources to connect with quality publishers, CJ and Tyroo hopes to assist advertisers in constructing performance and tech-driven programs. 

Both parties hope to offer advertisers shopper event tracking, integrations with e-commerce platforms, program management tools, and insights and data analytics, including incrementality measurement. 

They will offer advertisers in APAC a local financial process and proffer localised optimisation solutions for both advertisers and publishers looking to extend their influence and efficacy globally. 

"Tyroo and CJ is a partnership of trusted market leaders united in a commitment to transform every aspect of performance and partnership marketing across Asia. This unprecedented strategic and commercial collaboration marks a turning point for advertisers, agencies, publishers, and the 4.7 billion consumers across the region,” said Mayur Kshetramade, the chief executive of CJ. 

“In so many Asian nations, incredible opportunities have emerged in affiliate, influencer marketing, lead generation, shopper marketing, conversion optimisation, and a host of next-gen channels. From this day forward, there’s an integrated solution to unlock the full scope and scale of commerce across Asia.” 

Source:
Campaign Asia

Related Articles

Just Published

2 days ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

2 days ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

2 days ago

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

2 days ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.