performance marketing

Jan 15, 2020

ADK launches performance unit, invests in independent VietBuzzAd

ADK Connect will be available initially in Singapore, Thailand, China, Hong Kong, Taiwan and Vietnam.

Nov 14, 2019

Why marketers need to understand emotions this holiday season

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.

Sep 6, 2019

'Dynamic creative': best tactics for performance marketing

Tips to up your game and successfully execute using DCO.

Aug 13, 2018

How to un-break performance marketing

It is time we look for more effective ways to reach desired audiences, rather than the audience-centric buying taking place today.

Jan 29, 2018

Bing outperforms Google AdWords: iProspect report

Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.

Dec 5, 2017

DAN adds Indonesian performance agency to iProspect

Valuklik has 55 employees and lists clients including Telkomsel, Accor Hotels and the Ministry of Tourism.