Google responds to IAB Tech Lab’s Privacy Sandbox report, citing “many misunderstandings and inaccuracies”
Despite IAB Tech Lab criticism, Google has reaffirmed its commitment to phasing out third-party cookies on Chrome by H2 2024. Emphasising user privacy and digital advertising support, the tech giant says it welcomes feedback on its Privacy Sandbox solutions.
A bigger economy than Germany, but a shrinking population makes Japan a unique market – but one full of opportunities.
New Zealand's affluent economy makes it a highly attractive market despite its small population, but marketers need to be wary of new data privacy legislation.
In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? Performance Marketing World spoke to both sides to ask if the future of brand-agency relations will be performance based.
South Korea offers one of the biggest and most digitally engaged audiences in the world, with a huge gaming, influencer marketing and e-commerce audience keen to swap engaging experiences for their data—provided brands are transparent about its use.
The partnership hopes to offer advertisers a number of insights including shopper event tracking, integrations with e-commerce platforms, program management tools, and data analytics.
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