performance marketing
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Inside Burger King's performance-marketing strategy in Korea
The fast-food joint started with a vision to obtain high-value users in South Korea. We speak to the brand’s digital marketing representative to learn about the brand’s data-driven approach to obtain long-term users and optimise creative campaigns.
Google responds to IAB Tech Lab’s Privacy Sandbox report, citing “many misunderstandings and inaccuracies”
Despite IAB Tech Lab criticism, Google has reaffirmed its commitment to phasing out third-party cookies on Chrome by H2 2024. Emphasising user privacy and digital advertising support, the tech giant says it welcomes feedback on its Privacy Sandbox solutions.
Six things performance marketers need to know about Japan
A bigger economy than Germany, but a shrinking population makes Japan a unique market – but one full of opportunities.
Six things performance marketers need to know about New Zealand
New Zealand's affluent economy makes it a highly attractive market despite its small population, but marketers need to be wary of new data privacy legislation.
Is the media agency model moving towards outcome-based payment?
In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? Performance Marketing World spoke to both sides to ask if the future of brand-agency relations will be performance based.
Six things performance marketers need to know about South Korea
South Korea offers one of the biggest and most digitally engaged audiences in the world, with a huge gaming, influencer marketing and e-commerce audience keen to swap engaging experiences for their data—provided brands are transparent about its use.
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