performance marketing

May 11, 2022

Why marketers are aggressively building in-house teams

CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.

Mar 16, 2022

Havas takes majority stake in Australian performance agency

Frontier Australia will join the group's Edge Performance Network.

Feb 28, 2022

Agency Report Card 2021: IProspect

IProspect began integrating with Vizeum in 2021 to form a new agency that melds performance and brand, a model validated by its global Kering win at the close of the year. But how did this affect its staff and performance in APAC?

Feb 28, 2022

Agency Report Card 2021: ADA

The Southeast Asia-based performance-marketing agency took huge strides in 2021, growing by investment, acquisition, clients and headcount to rival the offerings of its holding-company competitors.

Feb 17, 2022

Dentsu Singapore forms allyship with Impact.com

Dentsu claims the partnership puts it in a better position to support clients in their performance-marketing activities.