performance marketing
Asos: We focused too much on performance marketing with ‘insufficient’ brand spend
Ecommerce fashion retailer plans to spend more on "awareness" and "story-telling".
CirclesLife's marketing lead on building a sustainable first-party data strategy
The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.
Tug appoints Karen Soo to lead new SEA business
Soo, who was formerly head of Reprise, will focus on financial services and tech businesses to drive growth in this region.
Why marketers are aggressively building in-house teams
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
Havas takes majority stake in Australian performance agency
Frontier Australia will join the group's Edge Performance Network.
Agency Report Card 2021: IProspect
IProspect began integrating with Vizeum in 2021 to form a new agency that melds performance and brand, a model validated by its global Kering win at the close of the year. But how did this affect its staff and performance in APAC?
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