performance marketing
6 hours ago
Airbnb slashes spend in permanent shift from performance marketing to brand
CEO describes move as 'very important'.
PROMOTED
Aug 18, 2020
What impact has the pandemic had on your marketing budgets? We want to hear from you
Campaign Asia-Pacific and GFK want to understand how your marketing priorities have shifted in light of the coronavirus pandemic.
Jul 15, 2020
ADK announces new head in Singapore, sets up Indonesia office
The Japan-based network taps Takayuki Osaki, former Netflix and Nike marketer, to drive performance marketing and direct-to-consumer business growth.
Jan 15, 2020
ADK launches performance unit, invests in independent VietBuzzAd
ADK Connect will be available initially in Singapore, Thailand, China, Hong Kong, Taiwan and Vietnam.
Nov 14, 2019
Why marketers need to understand emotions this holiday season
People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
Sep 6, 2019
'Dynamic creative': best tactics for performance marketing
Tips to up your game and successfully execute using DCO.
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