performance marketing

4 days ago

Google responds to IAB Tech Lab’s Privacy Sandbox report, citing “many misunderstandings and inaccuracies”

Despite IAB Tech Lab criticism, Google has reaffirmed its commitment to phasing out third-party cookies on Chrome by H2 2024. Emphasising user privacy and digital advertising support, the tech giant says it welcomes feedback on its Privacy Sandbox solutions.

Nov 7, 2023

Six things performance marketers need to know about Japan

A bigger economy than Germany, but a shrinking population makes Japan a unique market – but one full of opportunities.

Nov 6, 2023

Six things performance marketers need to know about New Zealand

New Zealand's affluent economy makes it a highly attractive market despite its small population, but marketers need to be wary of new data privacy legislation.

Oct 17, 2023

Is the media agency model moving towards outcome-based payment?

In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? Performance Marketing World spoke to both sides to ask if the future of brand-agency relations will be performance based.

Oct 9, 2023

Six things performance marketers need to know about South Korea

South Korea offers one of the biggest and most digitally engaged audiences in the world, with a huge gaming, influencer marketing and e-commerce audience keen to swap engaging experiences for their data—provided brands are transparent about its use.

Oct 2, 2023

CJ taps Tyroo to offer APAC advertisers access to premium inventory

The partnership hopes to offer advertisers a number of insights including shopper event tracking, integrations with e-commerce platforms, program management tools, and data analytics.