performance marketing
Why marketers are aggressively building in-house teams
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
Havas takes majority stake in Australian performance agency
Frontier Australia will join the group's Edge Performance Network.
Agency Report Card 2021: IProspect
IProspect began integrating with Vizeum in 2021 to form a new agency that melds performance and brand, a model validated by its global Kering win at the close of the year. But how did this affect its staff and performance in APAC?
Agency Report Card 2021: ADA
The Southeast Asia-based performance-marketing agency took huge strides in 2021, growing by investment, acquisition, clients and headcount to rival the offerings of its holding-company competitors.
Dentsu Singapore forms allyship with Impact.com
Dentsu claims the partnership puts it in a better position to support clients in their performance-marketing activities.
Patience and collaboration are vital in the new world of performance marketing
As data laws change, industry experts argue that after the initial pain, it could make people into better marketers.
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