CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
Frontier Australia will join the group's Edge Performance Network.
IProspect began integrating with Vizeum in 2021 to form a new agency that melds performance and brand, a model validated by its global Kering win at the close of the year. But how did this affect its staff and performance in APAC?
The Southeast Asia-based performance-marketing agency took huge strides in 2021, growing by investment, acquisition, clients and headcount to rival the offerings of its holding-company competitors.
Dentsu claims the partnership puts it in a better position to support clients in their performance-marketing activities.
As data laws change, industry experts argue that after the initial pain, it could make people into better marketers.
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