New title will be 'source of truth' for fast-growing digital sector.
Finding the right marketing mix is based on a huge number of factors that demand a truly agile approach.
Dentsu’s APAC media chief outlines the prospects for the new iProspect.
The agency unveiled its go-to-market after merging with Vizeum in November.
Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.
CEO describes move as 'very important'.
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