performance marketing
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How brands can edge out competition with bold storytelling
From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment.
Mastering the ad budget mix for maximum results is easy-peasy
Looking to balance brand and performance ad budgets across different business stages? Here are some practical insights.
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Inside Burger King's performance-marketing strategy in Korea
The fast-food joint started with a vision to obtain high-value users in South Korea. We speak to the brand’s digital marketing representative to learn about the brand’s data-driven approach to obtain long-term users and optimise creative campaigns.
Google responds to IAB Tech Lab’s Privacy Sandbox report, citing “many misunderstandings and inaccuracies”
Despite IAB Tech Lab criticism, Google has reaffirmed its commitment to phasing out third-party cookies on Chrome by H2 2024. Emphasising user privacy and digital advertising support, the tech giant says it welcomes feedback on its Privacy Sandbox solutions.
Six things performance marketers need to know about Japan
A bigger economy than Germany, but a shrinking population makes Japan a unique market – but one full of opportunities.
Six things performance marketers need to know about New Zealand
New Zealand's affluent economy makes it a highly attractive market despite its small population, but marketers need to be wary of new data privacy legislation.
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