performance marketing
ADK launches performance unit, invests in independent VietBuzzAd
ADK Connect will be available initially in Singapore, Thailand, China, Hong Kong, Taiwan and Vietnam.
Why marketers need to understand emotions this holiday season
People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
'Dynamic creative': best tactics for performance marketing
Tips to up your game and successfully execute using DCO.
How to un-break performance marketing
It is time we look for more effective ways to reach desired audiences, rather than the audience-centric buying taking place today.
Bing outperforms Google AdWords: iProspect report
Per the report, the cost per click (CPC) with Bing rose by 29% year on year, while its clickthrough rate (CTR) improved to be 57% higher than Google's.
DAN adds Indonesian performance agency to iProspect
Valuklik has 55 employees and lists clients including Telkomsel, Accor Hotels and the Ministry of Tourism.
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