Ecommerce fashion retailer plans to spend more on "awareness" and "story-telling".
The telco has moved past vanity metrics for its campaigns—such as clicks and viewable impressions—in favour of metrics that show a clear path to business outcomes, such as sales.
Soo, who was formerly head of Reprise, will focus on financial services and tech businesses to drive growth in this region.
CAMPAIGN360: Marketers at HP and FairPrice argue the pros of in-housing, particularly in digital capabilities such as performance and media-buying.
Frontier Australia will join the group's Edge Performance Network.
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