Staff Reporters
Sep 12, 2019

Chinese consumers angered by Muji

Add "French Concession" to the list of things brands might want to avoid mentioning in China.

Chinese people are busy with preparations for the Mid-Autumn Festival, and merchants want to take advantage of the period. However, Japanese brand Muji has encountered troubles due to a statement on Weibo that caused strong dissatisfaction among some Chinese consumers.

Muji described the location of a planned event using the term French Concession in a 10 September post, which caused immediate dissatisfaction among some netizens.

As of today, the Weibo topic 无印良品道歉...

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