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1 day ago
How smarter mobile ads are beating big-budget ...
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
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1 day ago
EssenceMediacom retains top spot in April's APAC ...
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
1 day ago
Why it’s time we took Singaporean content creators ...
Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.
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1 day ago
Changi Airport ropes in Aussie influencers to ...
A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.