Anita Davis
Jan 23, 2009

China Telecom appoints Euro RSCG as AOR

BEIJING - China Telecom has appointed Euro RSCG China as its agency-of-record following a competitive pitch for the coveted account that comes less than one month after the Chinese government awarded telecommunication companies 3G mobile phone licenses.

Agency sources believe that the six-way pitch included Bates, Leo Burnett and two local agencies. Chinese agency Hexinchangrong was the incumbent for the account.

Euro RSCG is charged with managing China Telecom’s branding, strategy and communications following the company’s high-profile acquisition of China Unicom’s CDMA business.

The acquisition, which took place in June, was divided into two parts, giving China Telecom the rights to China Unicom’s CDMA services and infrastructure for Rm...

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