Robert Sawatzky
Nov 28, 2018

Cheil Greater China gears up for Volkswagen

Beijing-led team was named one of VW's three global ‘powerhouse’ agency holding companies.

L to R: Cheil Group’s Flip Soree, Pully Chau, Jochen Sengpiehl and Cheil's Jason Byun after the global pitch presentation in June.

Cheil Greater China is wasting no time in getting down to business after being named the winner of Volkswagen’s brand business in China, following a global review.

The agency has already hired some of its lead international creative roles for the business and is now selecting some of its top talent out of its Beijing-headquarters to relocate them to the client’s site, CEO Pully Chau tells Campaign Asia-Pacific.

“They really...

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