Lindsay Stein
Nov 27, 2018

Volkswagen consolidates global creative

Cheil wins China business while Omnicom brief is believed to include India & Australia alongside Europe and South America, while WPP takes North America.

As part of Volkswagen’s push to improve marketing efficiency by 2020, the automotive brand has reduced its global network from about 40 agency partners to three creative leads, including Cheil in China, Omnicom in Europe and South America and WPP in North America. 

VW had previously worked with Omnicom’s Adam EveDDB in London and sibling shop DDB Berlin and it is understood that the auto-maker has retained these agencies. Omnicom's...

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