Apr 2, 2024

Volkswagen unveils device to avoid kangaroo collisions in Australia

Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.

Feb 29, 2024

Global new business spotlight: Publicis dominates with four major wins

While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side.

Feb 7, 2024

PHD China retains SAIC Volkswagen account

Continuing its partnership since 2020, the agency's role encompasses media strategy and buying for the Volkswagen and Audi brands.

Feb 6, 2024

Volkswagen global CMO to depart

Nelly Kennedy departs amid a major media review and ahead of a big Super Bowl moment for the automaker.

Aug 23, 2023

Volkswagen India brand director lauds positioning over volume

Campaign India chats with Volkswagen’s India brand director about its latest campaign, its 15-year relationship with DDB Mudra, its portfolio and the importance of safety alongside a rise in women buyers.

Jul 2, 2023

Volkswagen Group media review back on the road after nine-month hiatus

Review spans group brands including VW, Audi, Skoda and Seat.